We provide advice and insight to help managers make crucial decisions, and communication experts to assist with social media communications and public relations. In crisis, we assist senior management in developing or implementing a Crisis Management Plan. Doing the wrong thing or doing nothing can create a point of no return. Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop. Every crisis starts with a combination of opportunity and danger. If you are explaining, you are losing.Ĭrises have impacts – for good and bad. A crisis is business as unusual.Ĭrises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. Decisions must be made quickly with limited and often incorrect information.Ī crisis is not business as usual. The above dynamics work aggressively against traditional empirical management decision processes.

Leadership is involved and engaged personally.

Public scrutiny intensifies.Īre you ready? How do you know? Are you sure? Most executives are trained to make decisions based upon information, data, and policy. Preparedness and Resiliency are key brand attributes for every company. How you answer the question “What should we do now?” can have far reaching implications for your company or organization. “What should we do now?” “What should we say?”

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